Back-to-back Fire Effect!

Now, that's how I'm trying to explain you a scenario wherein a person who is "observing" another person "experience" a backfire effect, experiences that backfire effect backfire on him/her because his observation process backfired on him.

Hmm, confusing? How do I explain you that? Yeah! Take this write-up for instance. At one point, the editor, the Chief Science Officer of U.S.S PopSci, says - "We know that writing about science and tech for everyone means writing about science and tech for folks who might not always like the facts we present to them." The author also states at another point - "...how I felt about the challenge of convincing readers that facts were facts and fiction was fiction." She also quotes a psychologist - "A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point."

But, there's another side to this! Aren't scientists too people with conviction? A conviction that whatever is validated by science is a fact!!! That is what I believe is called Scientism...What if Science backfires on them? That is the Back-to-back Fire Effect I was talking about in the beginning of the article!

Now, what is fact, what is fiction...only time will tell, not science!